Nebraska 4-H Grows Here
As Nebraska 4-H began implementing the national 4-H Grows Here branding and marketing campaign on a state and local level, the county and state programs required updated promotional materials.
Previous materials carried a holiday feel as a result of pairing the University of Nebraska–Lincoln and 4-H logos. Additionally, state and local 4-H programs generally have had difficulty acquiring high-quality and representative photography for marketing promotional purposes. Past promotional materials were visual stiff and did not appropriate represent the youth development program.
Various materials were planned out and created, including a printed promotional booklet, thank you card for donors, flyer templates for county staff use, and event signage for Nebraska State Fair. The visual identity for the Nebraska 4-H Grows Here campaign was a youthful blend of the National 4-H campaign and University of Nebraska–Lincoln branding. The UNL color palette was adopted with the substitute of 4-H green for UNL's teal green. The new color palette allowed for a complementary pairing of Nebraska crimson and 4-H green.
The materials were recognized as part of a larger promotional effort with a North Central Region Communicator Award for a Promotional Package by a Team, National Association of Extension 4-H Agents. 2017.
The materials were recognized as part of a larger promotional effort with a Nebraska State Communicator Award for a Promotional Package by a Team, National Association of Extension 4-H Agents. 2017.