Nebraska 4-H Grows Here
Problem:
As Nebraska 4-H began implementing the national 4-H Grows Here branding and marketing campaign on a state and local level, the county and state programs required updated promotional materials.
Previous materials carried a holiday feel as a result of pairing the University of Nebraska–Lincoln and 4-H logos. Additionally, state and local 4-H programs generally have had difficulty acquiring high-quality and representative photography for marketing promotional purposes. Past promotional materials were visual stiff and did not appropriate represent the youth development program.
Solution:
Various materials were planned out and created, including a printed promotional booklet, thank you card for donors, flyer templates for county staff use, and event signage for Nebraska State Fair. The visual identity for the Nebraska 4-H Grows Here campaign was a youthful blend of the National 4-H campaign and University of Nebraska–Lincoln branding. The UNL color palette was adopted with the substitute of 4-H green for UNL's teal green. The new color palette allowed for a complementary pairing of Nebraska crimson and 4-H green.
Role:
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Project Coordinator
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Visual Designer
Tools:
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Adobe InDesign
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Adobe Illustrator
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Adobe Photoshop
Recognition:
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North Central Region Communicator Award for a Promotional Package by a Team, National Association of Extension 4-H Agents. 2017.
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Nebraska State Communicator Award for a Promotional Package by a Team, Nebraska Cooperative Extension Association - 4-H Section, 2017.