Click2Science Email Template
With a high rate of turnover in Click2Science marketing staff, the monthly newsletters and email marketing campaigns were becoming increasingly inconsistent both in content and design. Email campaigns were not only inconsistent with each other but also with other forms of communication, including the Click2Science website and printed promotional materials.
I created a single template to be used for all email marketing campaigns. The template was designed to reinforce the Click2Science brand and follow the visual styles of other communications, including the newly redesigned website and promotional materials. Additionally, a clearly structured template was created for the monthly newsletters to support consistency in content from one month to the next. The updated newsletter template provides interns with a clear outline of what content should be included in the newsletter each month. However, it also allows for temporary and timely content additions.