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The Click2SciencePD Blog provides fresh original content for other social channels. The blog is primarily focused on professional development and offers educational content rather than entertaining or instructional. After taking over management in 2018, Click2Science published a total of 45 new blogs articles, an increase of 28.6% from 2017. As a result of regular high-quality, and applicable content the blog saw a 48.7% increase in readers in 2018. Blog posts are authored by a variety of professionals with approximately half or more coming from individuals outside of Click2Science. The opportunity for guest bloggers helps build new relationships and strengthen existing partnerships.
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