Nebraska 4-H newsletter

Problem:

Social media was Nebraska 4-H's only state level line of direct communication with 4-H families and volunteers. However, as part of the 4-H Grows Here campaign social media networks began sharing youth's success stories and marketing the program as a whole rather than simply sharing program and event updates. It was apparent that another line of direct communication was necessary for communicating program and event information.

Solution:

Nebraska 4-H implemented a monthly email newsletter to maintain regular and direct communication with 4-H families and volunteers. The newsletter included both Nebraska 4-H program and Nebraska 4-H Foundation information. It was sent to a list of approximately 7,000 subscribers, including 4-H volunteers, families, club leaders, and supporters.

Result:

The first monthly newsletter was sent in July of 2017 with a total of 6 newsletters being sent throughout the remainder of 2017. Throughout the year, the overall open rate was 25.1% with an average click rate of 15.2%.

Role:

  • Project Coordinator

  • Visual Designer

Tools:

  • Constant Contact

Recognition:

  • National Communicator Award for Periodical Publication by a Team, National Association of Extension 4-H Agents. 2019.

  • North Central Region Communicator Award for a Periodical Publication by a Team, National Association of Extension 4-H Agents. 2019.

  • Communicator Award for a Periodical Publication by a Team, Nebraska Cooperative Extension Association - 4-H Section. 2019.